Posted on Monday, 28 May From theyoungpadawan 109 notes
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theyoungpadawan:

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This campaign, “Become Someone Else” by the Lithuanian Agency called Love for Mint Vinetu is a clever concept, well executed. Here is what they said about it,“When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.”

This is so cool

Posted on Monday, 28 May From rateridinghood 25 notes
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Posted on Sunday, 27 May From realjiyong 746 notes
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Posted on Sunday, 27 May From prettylittlekeegan 1,617 notes
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Posted on Friday, 25 May From watsonlove 267 notes
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Posted on Monday, 21 May From allthatmattersisyou 18,059 notes
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